Ted Sarandos on Netflix’s New Era of Data Transparency
The Town with Matthew Belloni
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The Benefit of Netflix Revealing Viewership Numbers
Netflix's decision to disclose viewership numbers can be attributed to several factors. The prevailing dominance of Netflix as a global platform has led to the benefit of having these numbers publicly available. Initially, Netflix's growth was driven by hefty investments in talent and content ownership, but now as it has separated itself from competitors, it offers a unique audience reach that others can't. This shift in strategy focuses on delivering the right audience rather than upfront payments to talent. The transparency in viewership numbers benefits industry stakeholders by providing a clearer understanding of the business dynamics and what works effectively.
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