AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Ted Sarandos on Netflix’s New Era of Data Transparency
The Town with Matthew Belloni
The Benefit of Netflix Revealing Viewership Numbers
Netflix's decision to disclose viewership numbers can be attributed to several factors. The prevailing dominance of Netflix as a global platform has led to the benefit of having these numbers publicly available. Initially, Netflix's growth was driven by hefty investments in talent and content ownership, but now as it has separated itself from competitors, it offers a unique audience reach that others can't. This shift in strategy focuses on delivering the right audience rather than upfront payments to talent. The transparency in viewership numbers benefits industry stakeholders by providing a clearer understanding of the business dynamics and what works effectively.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode