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S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies
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Invest in Experience and Expertise
To excel in digital marketing, one should be willing to invest significantly in the budget, preferably 1.5 times the desired spending level. Working with professionals accustomed to high-budget campaigns helps mitigate issues like creative fatigue and ensures a deeper understanding of the impact on various channels. When selecting experts, prioritize those with experience working with budgets slightly higher than your own to receive optimal guidance and strategic insights. Conducting a creative breakdown and live account audit are essential steps to evaluate expertise on creative strategies and account management capabilities. Special attention should be paid to building specific audience funnels tailored to the product lifecycle, rather than generic awareness or website click ads.
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