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Is It Time To Go All In on Video? A 2023 Update With Stephen G. Pope
Distribution First
Learning By Doing Leads to Clarity in Articulation
Through the process of trying different strategies on TikTok, the speaker discovered the importance of learning by doing. Initially, the speaker's videos were scattered, but through engaging with their audience and receiving feedback, they realized the value of having a system in place. By interacting with potential clients and understanding their varied interpretations of a 'system', the speaker learned to articulate their value proposition concisely. This hands-on experience enabled the speaker to develop a clear and impactful messaging strategy, leading to the concise statement 'I help you create persuasive video at scale'. The key insight here is that practical experience and feedback are essential in shaping a precise and effective communication of one's offerings.
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