B2B Marketing with Dave Gerhardt cover image

#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

B2B Marketing with Dave Gerhardt

NOTE

Build Brand Affinity Over Features

Utilizing valuable content from reputable sources can cultivate brand affinity, even without prior customer status. A strong brand reputation extends beyond visuals and design; it significantly influences customer loyalty and decision-making. Differentiation in a crowded marketplace requires competing on brand identity rather than merely product features. Establishing a connection with potential customers fosters a sense of relationship, leading them to choose one brand over another based on emotional engagement rather than feature comparison.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner