We often give the advice to not care about what others think, but the truth is, we are wired to care about our status. Even those who claim to be countercultural are part of a status group. Denying our natural instincts can harm us subconsciously. The desire to belong and conform to a tribe influences our choices, whether it's the type of car we drive or the trends we follow. By being aware of these instincts, we can counteract their negative effects.