The podcast discusses why clients often know what to do but don't do it, with interesting research on prostitutes and health education. It explores how advisors can help clients make better financial decisions. The discussion covers confirmation bias, elevated instincts, and the impact of social media on decision-making. It also touches on focusing on important tasks, meeting deadlines, and the creation of an intimate professional community.
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Quick takeaways
Knowing what to do in personal finance does not always translate into taking action due to the complexity of human behavior and external factors.
Understanding and addressing the instincts and cognitive biases that influence human behavior when it comes to money is essential for effective financial planning.
Deep dives
Understanding the Gap Between Knowing and Doing
One of the main issues in personal finance is the disconnect between knowing what to do and actually doing it. People generally know the fundamentals of saving, investing, and spending but struggle to put that knowledge into practice. This gap exists despite the fact that individuals, even children, are aware of the financial problems facing society, such as the lack of savings and excessive spending. The podcast highlights the misconception that simply telling someone what to do will solve their financial woes, emphasizing that the complexity of human behavior and external factors often hinder individuals from following advice.
The Influence of Instincts and Cognitive Biases
Human behavior when it comes to money is deeply rooted in instincts and influenced by cognitive biases. Our brains are wired for instinctual behavior, which served our ancestors well in survival situations but poses challenges in a complex financial world. For example, our natural focus on immediate gratification goes against long-term planning. We are also affected by instincts related to social status and the herd mentality. These instincts can lead to impulsive financial decisions and a fear of missing out. Recognizing and understanding these instincts is crucial for both individuals and financial advisors when crafting effective financial plans.
The Impact of Friction and Instant Gratification
The modern world has made it easier to fulfill our instant gratification desires with minimal friction. From online shopping to food delivery, we can instantly satisfy our needs and wants. This ease of access can work against us when it comes to making sound financial choices. Our brains, designed for the immediate needs of survival, struggle to resist the temptations of instant gratification. However, by introducing friction to impulsive behaviors, such as removing tempting items or automating savings, individuals can create barriers that prevent impulsive financial decisions and promote better financial well-being.
Dr. Charles and Dr. Brad open the show discussing how clients know what to do for the most part...but still don't do it (they even cite some interesting research related to prostitutes and health education!). They then discuss how advisors can help their client's make better decisions that are consistent with their short and long-term financial goals.
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