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Cortex cover image

150: 2024 Yearly Themes

Cortex

NOTE

The Missing Middle Phenomenon and Customer Preferences

The missing middle phenomenon is occurring due to unintentional optimization in the current time, leading to the absence of desired products despite stated preferences. This phenomenon is related to a larger idea that warrants discussion in another episode. It's important to note that this conversation does not imply that any action should be taken to change the situation, as it is akin to commenting on the weather - it's just happening. The missing middle reflects both physical reality and the revealed preferences of customers, indicating that they do not actually want the 'middle' product despite what they might claim.

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