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Let's Blow it Up and Start All Over: Reimagining Selling with Brent Adamson, Leslie Venetz and Daniel Zamudio
The Win Rate Podcast with Andy Paul
**The Role of Sales Enablement in Coaching and Training Sales managers **
Sales enablement plays a crucial role in coaching and training sales reps; however, it is essential to recognize that managers are the primary coaches for sales representatives. Similarly, when it comes to coaching first-line sales managers, the ideal coaches are second-line managers, directors, or VPs. It is a missed opportunity when higher-level managers claim to be too busy and neglect coaching their direct reports. Just as managers expect their reps to know their job, the same principle should apply at higher management levels to ensure effective coaching and training throughout the sales organization.
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