📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
The Mobile User Acquisition Show
How to Scale Your Creatives to Succeed
Scaling creatives is crucial to improving performance and increasing ad spend. By scaling creatives, more data points can be collected to determine the effectiveness of each video. If a video performs well, it can be included in regular campaigns; if not, it should be discontinued. It is important to continue testing and producing different creatives to find the ones that can outperform others. This iterative process helps in identifying successful creatives while being aware of the possibility of false positives and false negatives.
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