Focus on Identity for Lasting Behavior Change

Behavior change occurs at 3 levels: outcome, process, and identity. Changing from the inside out by focusing on the person you wish to become is more effective than solely concentrating on external outcomes. Goals alone can reduce happiness or lead to relaxation upon achievement. Addressing outcomes tends to treat symptoms rather than causes, while sustaining long-term change requires the right systems in place. The most powerful source of habitual change is at the identity level, where your sense of identity shapes your actions and reinforces how you see yourself. Short-term motivation may start a habit, but it only becomes permanent if it integrates with your identity.