Identifying Audiences for a Speaking Business

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When starting a speaking business, consider which audiences are hiring speakers, such as sales organizations, leadership off sites, customer events, and associations. Think about the value you bring to the organization and how you can inspire change in their people. Lead without authority and become the tipping point of transformation. Deliver a challenge talk that ignites transformation and manages teams differently. Use your credibility and message to create a brand that people want to hear.

In this episode, Peter and Keith discuss the art and business of public speaking. Keith Ferrazzi, a renowned executive coach and speaker, shares his insights on building a successful speaking career.

15:33 | Transforming Lives Through Speaking
31:11 | Get Good at Speaking Quickly
1:00:26 | Making Money With Speaking Engagements

Keith Ferrazzi is an American author, entrepreneur, and recognized global thought leader in the relational and collaborative sciences. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He has written several New York Times bestselling books, including “Never Eat Alone” and “Who’s Got Your Back?”. Ferrazzi has introduced a new transformational operating system he calls co-elevation that leads to exponential change and value

Check out Keith’s latest book, Competing in the New World of Work

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