How Anyone Can Become a Great Public Speaker w/ Keith Ferrazzi | EP #65
Sep 21, 2023
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Keith Ferrazzi, renowned executive coach and speaker, discusses the art and business of public speaking with Peter. They cover topics such as transforming lives through speaking, getting good at speaking quickly, and making money with speaking engagements. They also talk about the challenges and successes of public speakers, preparing for public speaking, the joys of public speaking, the power of storytelling and humor, establishing credibility, speaking on stages, travel buyouts, and the evolution of public speaking.
Publishing a book can greatly enhance your credibility and increase your chances of getting paid speaking engagements.
Identify your speaking topic, target audiences, and align your message with their needs and interests for success in the speaking business.
Building relationships with speaking agencies and individual agents is crucial for getting recommended and securing speaking engagements in the long run.
Deep dives
The Importance of Having a Book for a Speaking Business
Having a book is crucial for establishing credibility and getting paid speaking engagements. A book serves as a representation of your knowledge and expertise, and it adds value to your personal brand. It gives you a distinct advantage over other speakers who don't have a book, as many event organizers consider it a qualification. A book helps you stand out and increases the likelihood of being hired for speaking engagements.
Finding Your Speaking Topic and Audiences
When building a speaking business, it's important to identify your speaking topic and target audiences. Determine the specific topics that resonate with your expertise and passion. Consider your message and the impact you want to make on your audience. Research the types of organizations and events that frequently hire speakers, such as sales organizations, leadership off-sites, customer engagement events, and industry associations. aligning your message with the needs and interests of these audiences is crucial for a successful speaking business.
Building Relationships with Speaking Agencies
Speaking agencies play a vital role in connecting speakers with events and audiences. Developing relationships with speaking agencies can significantly enhance your chances of getting speaking engagements. Reach out to agencies and offer to buy them lunch or engage in a conversation about your speaking topics and expertise. Start building a personal connection and rapport with the agency contacts. Show genuine interest in their insights and recommendations. Consistently follow up and stay in touch, establishing yourself as a reliable and valuable speaker in their network.
Establishing Relationships with Agents and Nurturing Connections
Within speaking agencies, build relationships with individual agents who can advocate for you and recommend you to event organizers. Establish a strong rapport by seeking their advice, asking for feedback on your presentations, and keeping them updated on your speaking engagements and successes. Demonstrate your gratitude and appreciation by sending thoughtful gestures like flowers or small gifts on special occasions. Create a personal connection that goes beyond just a business transaction, as building relationships is crucial for long-term success in the speaking industry.
The Benefits of Speaking and Overcoming Fear
Speaking can help establish oneself as a thought leader, present ideas, and generate income. Overcoming fear through practice and speaking from the heart is key.
Building a Speaking Business for the Future
Investing in one's speaking brand today can lead to a fulfilling lifestyle in the future. Building relationships, telling stories, and asking for opportunities are important strategies. Creating a speaker reel is also crucial for showcasing capabilities.
In this episode, Peter and Keith discuss the art and business of public speaking. Keith Ferrazzi, a renowned executive coach and speaker, shares his insights on building a successful speaking career.
15:33 | Transforming Lives Through Speaking
31:11 | Get Good at Speaking Quickly
1:00:26 | Making Money With Speaking Engagements
Keith Ferrazzi is an American author, entrepreneur, and recognized global thought leader in the relational and collaborative sciences. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He has written several New York Times bestselling books, including “Never Eat Alone” and “Who’s Got Your Back?”. Ferrazzi has introduced a new transformational operating system he calls co-elevation that leads to exponential change and value
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