A weak brand should strategically align itself with well-established personalities or experiences that resonate with its target audience, thereby leveraging those associations to enhance its visibility and reputation. This process transforms the brand from weak to strong, as it creates positive perceptions among potential customers. Strong branding elevates ordinary products into premium offerings, triggering consumer desire to associate with the brand's identity and success. This connection is forged when customers pay for the product, allowing them to identify with the brand's perceived achievements and status. Ultimately, effective branding fosters a sense of affiliation and aspiration, enabling customers to feel like winners through their purchases.