2min snip

My First Million cover image

The $600M Protein Bar Founder is Back Again | Peter Rahal Interview

My First Million

ANECDOTE

Why Peter Rahal Returned to Work

  • After selling RXBAR for $600M, Peter Rahal, despite having substantial wealth, returned to work as CEO of a new company.
  • He explained that an idle mind is dangerous for him and he thrives on stress, challenges, and risk.
  • He feels a responsibility to be a role model for his son by demonstrating hard work and sacrifice.
  • Being risk-averse and not working makes him unhappy.
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