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Picking Your Niche | Ep 660
The Game w/ Alex Hormozi
Picking the Right Niche for Your Business
The key to picking the right niche for a business is to have past experience within the space. New businesses often are not entirely new but rather slight iterations on existing ideas, and it's possible to succeed by doing things better than others in an established industry. It's essential to understand that newness or differentiation in the industry served is not always required, and the focus should be on providing more value to customers than anyone else.
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