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Picking a niche is often misunderstood, and many people make the mistake of choosing a niche they have no knowledge about. It is crucial to have past experience within the space you want to enter. Building a business is not always about creating something entirely new, but rather improving upon existing ideas or industries. Having experience allows you to understand the lingo, the problems, and the opportunities within that niche. By putting in the effort and learning from the bottom up, you gain deep knowledge and can eventually succeed.