The Game with Alex Hormozi

Picking Your Niche | Ep 660

144 snips
Jan 18, 2024
Success in business isn’t about shortcuts; it's about improving existing models. Perseverance and hard work are key to building a thriving enterprise. Practical experience trumps theoretical knowledge, so dive into real-world selling and learning. Rushing into unfamiliar niches often leads to failure, while mastering your chosen niche through dedication can yield long-term rewards. Embrace the process and focus on what you can do better, rather than chasing after the new.
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ADVICE

Niche Selection

  • Pick a business niche you understand.
  • Don't choose a niche you know nothing about.
INSIGHT

Iteration over Innovation

  • New businesses are often iterations of old ones, improved, not reinvented.
  • Focus on doing existing things better, not necessarily creating something new.
ADVICE

Practical Experience First

  • Gain firsthand experience in your chosen niche before trying to teach or capitalize on it.
  • Don't offer advice in a field where you lack practical experience.
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