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Poppi vs Olipop: Soda’s Second Coming | 6
Business Wars
Rebranding Soda in Advertising
Companies like Ollipop and Poppy are reshaping the image of soda through their advertising. By promoting their beverages as delicious and good for health, they aim to change the negative perception of soda. Poppy's expensive Super Bowl ad aimed to redefine soda as a clean, healthy option, signaling a milestone in the company's growth.
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