#176: April Dunford – How self-publishing a book exploded her client service business.
Creator Science
Challenges in Writing and Publishing a Niche Book
The speaker found that most books are fluffy because publishers prefer broad, fluffy books to maximize the potential for a hit. However, the speaker wanted to write a specific book for practitioners, which did not align with the publisher's preference for broad-appeal books. This led to a disagreement with the publisher, who wanted a book with a broader positioning for a general audience, while the speaker intended to focus solely on tech companies.
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