
#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash
My First Million
Building a Lead Database for Future Product Sales
The key insight is to utilize lead generation strategies to build a large database of potential customers by offering high-value free products or cheap products. This database can be nurtured over time to eventually convert a portion into paying customers, ensuring a sustainable growth strategy. By focusing on adding value through free offerings, companies can build trust and capture customer information, potentially leading to future successful conversions.
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