The future of career in marketing: Adapt or change industry?

AI can be really good at optimizing for a playbook./nSheer creativity is still better in the hands of a human./nNot all people have the ability to come up with something new and startling./nThose who specialize in a single part of the marketing stack need to change./nThey can change industries, jobs, or learn different skills./nSharing tactics can be likened to the crack dealer strategy of giving out candy.

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