
Everything I know about creativity is false
Nudge
Active Engagement Fuels Creativity
A study of physicists and writers reveals that 90% of the best ideas originate from focused work on specific tasks rather than from mind-wandering, which accounts for only 10%. To enhance creativity and improve outcomes in writing, art, design, or speech, consistent and dedicated effort on the task at hand proves to be far more effective than passive thought.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.