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70: Alex Kouts | The Secrets You Don't Know About Negotiation Part One
The Jordan Harbinger Show
The Power of Pre-Work in Negotiations
Being well-prepared is crucial in negotiations. Knowing the other party's motivations, goals, and fears gives you an advantage. Understanding what they want and what keeps them up at night allows you to tailor your approach and address their pain points. The more knowledgeable and prepared you are, the more likely you are to succeed in a negotiation.
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