Growing Profitability ft. Alan Doan of Missouri Quilt Co
Ecommerce Playbook: Numbers, Struggles & Growth
Value of Physical Presence for Brands
Having a physical presence in a town or location can be a valuable investment for a brand even if most of the revenue comes from online sources. Brands can create unique experiences in specific locations, providing opportunities for customers to engage with products and learn new skills. Establishing a physical presence can create a sense of community and importance for the brand, similar to religious holy places, attracting a dedicated following who seek out these experiences.
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