Efficiency and Innovation in Marketing Services Procurement

Efficiencies in procuring marketing services can be beneficial, leading to cost savings and improved processes. Seeking efficiencies is not a mistake, especially when it comes to the largest parts of the business in terms of volume and headcount. Creative firms operate in the domains of both magic (innovation) and logic, necessitating a culture of innovation and freedom to iterate. Pricing marketing services by the hour may hinder innovation and creativity, highlighting the need for internal consideration and the allowance of flexibility in operations.