The How of Business - How to start, run & grow a small business. cover image

368: Marketing Plan Overview

The How of Business - How to start, run & grow a small business.

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Executing a Marketing Plan

To execute a marketing plan successfully, it is essential to understand the target audience and have a defined customer journey or marketing funnel. The key components include determining where to invest in marketing activities and advertisements based on where the target customers are listening and responding.

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