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To Set a Great Strategy, Start by Imagining the Future You Want

HBR On Strategy

NOTE

Vision Inspires, Strategy Delivers: Embrace the Art of Possibility

Vision and strategy work in tandem to navigate future possibilities and ensure organizational success. Vision allows leaders to look five to ten years ahead, identifying opportunities beyond current circumstances, while strategy outlines the practical steps to achieve that vision. During times of crisis, it's crucial to maintain an inspiring vision as a source of hope and purpose, guiding teams through uncertainty. However, envisioning the future should not be seen as establishing definitive certainty; instead, it should facilitate open conversations around possibilities and learning. Leaders must adapt their mindset to regard vision as a continually evolving concept, akin to an impressionist painting rather than a static photograph. Regular reassessment and adaptation of the vision, especially in response to market learning and evolving initiatives, are vital components of effective leadership. This iterative approach empowers teams to set experiments that cultivate understanding, ensuring that the vision remains relevant and actionable, ultimately driving the organization towards its long-term goals.

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