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Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
discovery transforms SEO in the age of AI
User queries are evolving due to AI, shifting how searches are conducted. For example, specific vacation searches can yield direct suggestions quickly, allowing users to efficiently identify destinations like Cancun. This transformation alters the traditional SEO landscape, as initial discovery often occurs through AI outputs rather than standard search engine results. Travel sites may still rank high for specific terms, but their visibility may decrease as AI answers appear more prominently, pushing them lower in the search results. Consequently, the exploration stage is increasingly dominated by AI tools, offering immediate insights that guide users to refine their searches on traditional platforms. This progression indicates a significant disruption in how users discover information, emphasizing the need for SEO strategies to adapt to a landscape where AI increasingly dictates initial search engagement.
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