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The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist
My First Million
Changing Daily Behavior: The Success of Bulletproof Coffee
Toothpaste may not seem like a big deal, but changing daily behavior can lead to something significant. Take bulletproof coffee for example. It's like butter or MCT oil coffee. Even though Starbucks doesn't serve it, everyone knows what it is. Dave Asprey's genius was in changing people's existing coffee routine by adding an ingredient, rather than introducing a whole new behavior.
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