
The Dichotomy of the Expert Salesperson
2Bobs—with David C. Baker and Blair Enns
Evolution of Success in Business
Success in business evolves from initially relying on hard work and saying yes to transitioning to a more lucrative stage by embracing risk-taking and learning to say no. Senior experts, despite their established reputation, often struggle to let go of old habits like pitching and persuading, hindering their progress to the next level of success.
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