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reCAPTCHA and Duolingo: Luis von Ahn (2020)
How I Built This with Guy Raz
The value of free language education and marketing strategy
Providing free language education can be beneficial for business by creating a large user base that serves as a marketing engine. Many companies in education focus more on marketing rather than improving teaching methods, as it is perceived to be more cost-effective to allocate resources towards marketing the product rather than making the product better.
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