Perpetual Traffic cover image

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran

Perpetual Traffic

00:00

Focus on Existing Customers of Non-Brand Campaigns for Higher Retention

Brands often rely on brand campaigns for customer retention, especially with a large number of product variations. However, looking at existing customers of non-brand campaigns can reveal significant insights. Data from a client showed that non-branded shopping campaigns attracted a higher volume of returning clients compared to brand campaigns, indicating the importance of catering to the instant gratification mindset of the current consumer generation.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app