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How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran
Perpetual Traffic
Focus on Existing Customers of Non-Brand Campaigns for Higher Retention
Brands often rely on brand campaigns for customer retention, especially with a large number of product variations. However, looking at existing customers of non-brand campaigns can reveal significant insights. Data from a client showed that non-branded shopping campaigns attracted a higher volume of returning clients compared to brand campaigns, indicating the importance of catering to the instant gratification mindset of the current consumer generation.
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