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$100M Offers Audiobook Part 4 | Ep 582
The Game with Alex Hormozi
The Importance of Perceiving Tremendous Value and the Sales to Fulfillment Continuum
You want them to perceive tremendous value and think they are getting a steal. Sales to fulfillment continuum: Easy-to-sell items are hard to fulfill and vice versa. To understand trimming and stacking, we need a mental reframe and to consider the sales to fulfillment continuum.
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