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CrunchLabs: Mark Rober
How I Built This with Guy Raz
How to Make an iPad Costume Less Expensive
The speaker felt driven to pursue creative ideas and turned a costly iPad costume concept into a lucrative business opportunity. By adapting the idea into a $25 costume using a free app on a phone, a printed shirt, and duct tape, the speaker launched a successful business called digital duds. Investing $20,000 led to grossing $250,000 in the first year through the sale of shirts with cutouts for phones, featuring animated eyeballs. The approach was simple, requiring manual assembly by customers, making the concept accessible and appealing to a broader audience.
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