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How Marketing Can Save Your Business From The AI Apocalypse (#150)
Marketing Against The Grain
"Marketing Eating the World": How Technology and AI are Shifting the Landscape
Marketers are becoming the automators in companies, using automation to streamline the entire customer journey. With advancements in AI, marketers can now automate sales outreach, support functions, and post-purchase interactions. This enables a more personalized customer experience at a larger scale. Marketers are experts in one-to-many interactions and storytelling, and with AI, they can apply these skills to various stages of the sales process and customer support. As a result, marketing is evolving to encompass all one-to-many work, while specialized human processes are handled by other teams.
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