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In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email.
(00:00) Intro
(02:40) Difference between referrals and affiliates
(03:39) Why word of mouth trumps every form of marketing
(05:20) The power of languaging
(08:27) How to get everyone talking about your product
(12:50) The biggest tip for e-commerce and physical product stores
(18:29) The RIGHT way to do affiliate marketing
(23:05) Why financial incentives aren't as effective as you think
(24:08) Ship 30s future referral plans
(27:46) Winner of FREE Ship 30 cohort
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• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush
• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
