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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Attracting Audiences with Awareness Levels of Content
Focus on understanding the outcome you desire and the action you want your audience to take. Consider different awareness levels where some are unaware of the solution but could be potential buyers in the future. Tailor your content to attract a broad audience (candy seekers) with 60% of content, then gradually delve into more in-depth information to engage and educate the interested audience further.
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