To scale, you must master the skill of storytelling, w/Charity: Water's Scott Harrison
Masters of Scale
Inspirational storytelling inspires generosity
Charities traditionally used shame and guilt to market their cause, which was effective but did not create a sense of hope or inspire people to proudly support it. Scott learned from Nike's approach of selling aspiration by focusing on telling inspirational stories of overcoming odds and believing in greatness within individuals. By adopting this approach, charities can tap into people's deep compassion and generosity. Inspirational storytelling creates a positive loop that motivates individuals to share the stories, open up their networks to the cause, and spread the inspiration further.
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