Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.
Jen and Dave cover:
- Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
- How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
- How companies should focus on genuine diversity efforts rather than superficial inclusivity
Timestamps
- (00:00) - - Intro to Jen
- (06:12) - - Why You Should Have a Mentor and How To Get One
- (08:02) - - Sales Experiences and Becoming a Chief Evangelist
- (11:33) - - Making the Lead from Side Hustle to Full Time
- (16:00) - - Why Your Career Experiences Should Be Diverse
- (19:24) - - The Shallow Impact of Diversity Panels
- (23:48) - - How Jen Built Her Personal Brand
- (27:09) - - Creating Unscripted Content that’s Still Clear
- (30:41) - - Being Authentic in Marketing
- (35:36) - - Don’t Use Templates for Customer Conversations
- (41:58) - - Strong Relationships Between Product Marketing and Sales
- (42:45) - - Being Customer-Centric
- (48:07) - - Why You Need to be a Good Storyteller
- (49:56) - - Challenges of Data Analysis
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
