The speaker highlights that certain values, which they refer to as identity values, such as solving customer problems that matter, caring about customers, and being a family or a team, are not practically useful in building good software. The speaker suggests that these values may feel good to have but are not applicable or reversible, and therefore not helpful in guiding team decisions. They advise against spending too much time on these identity values and propose evaluating values based on their honesty, applicability, and reversibility to determine their usefulness in decision-making.

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