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How I Reverse Engineered A $100 Million Exit - Jason Lemkin
My First Million
Second Product needs to be bigger than the First
It is crucial for companies to consider going multi-product by the time they reach 10,000 customers. The key lies in ensuring that the second product introduced is not only a product extension but something bigger than the first. Merely adding a related product, albeit easier due to existing customer base, could lead to lagging growth. The second product needs to have the potential to surpass the growth trajectory of the first product, enabling the company to continually expand and stay ahead of the competition.
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