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Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting
Send & Grow by SparkLoop
Repetition Builds Recognition
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Consistency plays a crucial role in marketing, particularly in advertising and podcast promotion. With repeated exposure to ads, individuals gradually develop familiarity and curiosity, influencing their decision to engage. This concept applies similarly to podcasts, where the success of marketing efforts often hinges on the unique premise or angle of the show. Effective marketing strategies should emphasize the distinctive concept behind the podcast, as originality can enhance listener engagement and retention over time. Tracking the lagging metrics in audience engagement remains a challenge, but understanding the importance of repetition and unique content can guide successful podcast and newsletter strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode