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S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More
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**How to build and warm up audiences for Q4 **
From July to October, focus on building an audience poised to convert in Q4. This involves creating brand awareness and engaging potential customers who show interest in your products. The buildup acts like a funnel, preparing for a significant sales push during Q4. When it's time for the offers, effectively 'flush' this audience through your marketing strategies to maximize returns. For instance, running a substantial anniversary sale leverages this prepared audience, leading to record-breaking revenue and impressive return on ad spend (ROAS). To achieve this, maintain high engagement on platforms like Meta, TikTok, and Google/YouTube, targeting individuals likely interested in your products. Additionally, prioritize improving your units per transaction (UPT) and average order value (AOV) to further enhance your profitability.
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