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Social Media Marketing Podcast cover image

Creating a Sustainable Instagram Strategy in Five Easy Steps

Social Media Marketing Podcast

NOTE

**Phased content creation **

In creating content for social media, it is crucial to identify your dominant type of post and focus on that to maintain sustainability. Rather than overwhelming yourself with multiple content formats, prioritize quality over quantity by choosing a format that you and your audience appreciate. It is recommended to follow a phased content creation approach instead of trying to batch create content in a short period, to prevent burnout and maintain quality. By planning and creating content one week at a time, you can ensure consistency and effectiveness in your social media strategy.

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