Focus on Meeting Basic Customer Needs in Business

When building a business, it is crucial to focus on meeting the basic needs of the customer, rather than showcasing accolades or scale. For example, in the budget hotel industry, the key aspects to prioritize are hygiene and security, ensuring that the customer's fundamental requirements are met. By understanding and catering to these basic needs, businesses can create value and attract customers effectively, regardless of the size or scale of the operation.