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179: The E-Myth Revisited by Michael Gerber

Bookworm

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Developing a System for Marketing and Attracting Ideal Customers

Having a structured system for marketing and sales is crucial for growing and promoting a business. This system needs to consistently generate awareness, reach potential customers, and appeal to the right audience while repelling unqualified leads. Focusing on attracting a specific target market is more effective than trying to appeal to everyone.

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