Delaying the integration of sales and advertising can lead to significant costs and time loss, as it typically takes 6 to 12 months for outbound strategies to impact revenue. Unifying these functions under a Chief Revenue Officer (CRO) resolves the common blame game between departments, establishing a cohesive acquisition strategy. Understanding the spectrum from low to high information buyers is crucial, where advertising initially engages low information buyers, while sales must address the gaps in information for high information buyers. Effective advertising may reduce the need for sales by comprehensively answering potential customer queries.
"Your audience needs to be reminded more than they need to be taught." In this episode, Alex (@AlexHormozi) dives into frameworks and stories about effective advertising for any size of business: how much to advertise when you're getting started, how it can take you to $1M a year, and how to think about the organizational structure of sales & marketing beyond $1M a year.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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