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The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) cover image

Blogging Isn’t Dead—Here’s How to Make It Work for Your Business with KP & Jessie from Inkpot Creative

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

NOTE

Word Choice Shapes Visibility

The phrasing of keywords can significantly influence search visibility, as demonstrated by the example of comparing two services. Using both variations of a comparison term can capture different audience segments, maximizing reach. Prioritizing keyword research before content creation is crucial to cater to varied search queries. Additionally, creating a content series on similar topics can encourage visitor retention on a blog, mirroring successful strategies employed on social media platforms.

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