20Growth: Why Product-Market Fit is Not Enough, Revenue Does Not Create Usage, Metrics Must Be Before Strategy, Why it is Always Better to Concentrate than Diversify Marketing Channels and Secrets from Hubspot's Growth Engine with Brian Balfour @ Reforge
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
**Product market fit not enough **
Product market fit is a spectrum with two vectors: strength of fit and size of market/nCompanies with strong product market fit but small markets or weak product market fit but large markets are not venture viable/nProduct channel fit is crucial and requires molding the product to fit the distribution channels/nUnderstanding the growth system and adapting the product to fit the channel is important/nChannel model fit involves matching the monetization model to the channel/nDifferent channels work better for lower priced products versus higher priced products/nMatching pricing to the channel is essential for success
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