E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More
OPERATORS
The Rise of AI-Generated Advertising and the Impact on E-commerce Platforms
AI is expected to dominate advertising and transform creative processes rapidly, with the possibility of AI-generated or edited ads becoming the best performing. The advancement of AI in generating video content is anticipated, with the potential for AI-generated real people video becoming prevalent. The prediction is that next year, there will be a significant shift towards AI-heavy images, particularly for lifestyle photography. The forecast indicates a substantial growth of social network shops such as TikTok shop, Facebook shop, and YouTube shopping, potentially accounting for a significant portion of commerce. This shift towards social platform shopping may reduce the importance of email as a marketing tool and lead to changes in customer experience. The projection suggests a potential merger between Shopify and Stripe to capitalize on the increasing preference for social platform shopping and the utilization of Shop Pay. As a result, Shopify's focus may shift towards consolidating around Shop Pay and finding ways to earn a percentage of revenue from post-purchase sales. The strategic adjustments in the e-commerce landscape are expected to impact Shopify's roadmap and the value of domain websites, possibly leading to a decline in their significance.
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