AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
B2B Revenue Vitals
Impact of Increasing Customer Acquisition Costs on Private vs. Public Companies
As customer acquisition costs have doubled over the past few years, private companies are more significantly affected compared to public companies due to their lack of competitive advantages. Public companies, especially in the SaaS sector, are in a mature category with strong leadership, high customer demand, and established market presence. The increase in customer acquisition costs has led to a 50% decrease in growth rates for public companies and a doubling of the payback period. Sales and marketing costs have become the most expensive process in B2B companies, particularly the process of converting in-market accounts into new customers.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode